Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1)
09/22/2023
Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products."
In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more.
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IN THIS EPISODE
💬 Catching up with friends in the blink of AI (at 00:xx)
👷🏾♂️ Push you, pull me: product marketing vs. development
📱 Binkowski goes Boom Scrolling
🛜 Will AI really be as transformational as the Web?
🤖 ChatGPT: 12 months (and a revolution) later
🛞 Smooth driving: The power of invisible innovation
👩🏽💻 Hidden Figures: If you can't dodge, dominate
🌹 Romeo & GPT: A profile in nerdage
🙌🏼 Product dev with AI: bigger, better, faster, more
🦾 Your target user: A human a human's AI?
🛟 Welcome to the age of generative Darwinism
Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.