👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
11/18/2024
🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12.
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IN THIS EPISODE:
🎉 The Ricks' return for an all-new season (at 01:11)
🧘🏽 Rick W. recommends a month-long sabbatical (01:56)
🎸 Rick M. gets wowed by the Doobie Brothers (02:25)
🗿 How Duran Duran, Billy Idol and other oldies by goodies keep rocking (02:53)
🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
👑 Content's coronation at the Cannes Lions Advertising Festival (09:12)
🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
💵 Why digital payments are becoming a key element of B2B brand building (12:51)
☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52)
🕵🏻♂️ A surprising look at changing consumer search behaviors (18:51)
Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.