🎙 Silent Print Ads You Can Hear, BK's Unhappy Meals & How to Think Like a Futurist

Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 

 

 

 

Our Second Annual Marketing Predictions Episode

The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.

🍿 The Ricks Review: 'Avengers: Endgame' (Major Spoilers)

The inevitable has arrived: It's time for our spoiler-rich review of Marvel's latest blockbuster hit, "Avengers: Endgame." In a show recorded on the film's first Sunday in theaters, Rick and Rick well, marvel at its $1.2 billion opening weekend box office, and deconstruct what flies, and what flops, in the era-ending climax to what has by mid-week would become the #1 most successful movie franchise of all time. From April 28.

 

In This Episode:

💰Box Office: A Case of Reach = Revenue (at :40 sec)

🎉  Opening Weekend Excitement (at 1:56)

📈  Avengers: By the Numbers (at 3:20)

😎  First Reactions (at 4:09)

🥊  The Fight of Their Lives (at 4:47)

♾To Here from 'Infinity' (at 5:27)

👩‍✈️Enter: Captain Cameo? (at 7:00)

😶Strange Love (at 8:17)

🥤  Snackage: 'Zero + Hero (at 8:45)

⬆️  Elevating Hydra (at 9:25)

🤓Hulk Has Something to Say (at 10:33)

🎭Rating Performances (at 11:23)

🕷Widow No More (at 11:56)

🥝  How the Other Half Lives (at 13:30)

⏳Time's a Stich and Then You Die (at 14:09)

🎓High School and the 5+ Year Plan (at 16:25)

🦋Loki and the Butterfly Effect (at 17:26)

𝑨, 𝐁, 𝐂 or?  Final Grades (at 17:55)

 

OR: Listen on iTunes

(Approx. 20 min. For US audiences. Be sure to review cookie, privacy policies for SoundCloud and iTunes)

Fun With Lucky Charms-Inspired Beer, and Our Review of 'Captain Marvel'

What do you get when you combine Lucky Charms-Inspired Beer, and a St. Patrick's Day recording session? Plus, we review 'Captain Marvel.'  Don't let the Flerken get you.

In This Episode from March 17:

🍀 Rick makes 'Lucky Charms-Inspired Beer,' or is it 'Beer-Inspired Lucky Charms'? The only thing we're sure about is that this episode's for the ages (at :44 seconds)

👂🏻 Rick M does a dramatic reading of the Lucky Charms ad jingle—ASMR-style (at 2:12)

🍺+🥣 The Rick and Rick Taste Test: Our St. Patrick's Day IPA, 'The Breakfast of Leprechauns' (at 2:42)

🎬 'Captain Marvel': The Official Rick and Rick Review (SPOILERS) (at 4:34)

❓ Loaded Questions: The 'Captain Marvel' Edition (at 15:40)

Or Listen on iTunes

Approx. 22 minutes. For US audiences. See Soundcloud, iTunes privacy and cookie policies

2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE:

🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)

🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

2019 Movies We Can't Wait to See Most

You already know that Star Wars Episode IX is coming to close out the Skywalker saga in all its Chiastic glory. But if you're on the lookout for the other must-see movies of 2019, you're in luck. The Ricks are here with a complete rundown on the 10 coming attractions they can't wait to see most this year. And some might surprise you.

3 Different Movies Featuring Captain Marvel?
Did you know that one Captain Marvel movie opens March 5, followed by a different Captain Marvel movie exactly one month later, on April 5? It's true. Plus, Captain Marvel joins the battle in Avengers: Endgame just three weeks later, on April 26. There's a twist in all this that you'll just have to hear for yourself.

IN THIS EPISODE

⚡️ SHAZAM (at :51)
www.youtube.com/watch?v=rGaDAz7EjQM

🧟‍♂️ Zombieland 2 (at 2:48)
www.youtube.com/watch?v=1YlwQouA-yc

🕶 Men in Black International (at 4:23)
www.youtube.com/watch?v=BV-WEb2oxLk

🧞‍♂️ Aladdin (at 5:59)
www.youtube.com/watch?v=lD-NcoXJbsU

🍦Frozen 2 (at 6:27)
www.youtube.com/watch?v=eSLe4HuKuK0

🃏Joker (at 6:40)
www.youtube.com/watch?v=8BR8_Q5c98s

🕷Spider-Man: Far From Home (at 7:57)
www.youtube.com/watch?v=DYYtuKyMtY8

🤖Unnamed Terminator Project (at 9:16)
www.youtube.com/watch?v=IHRe-LwrLPo

🐶Pet Cemetery (at 9:45)
www.youtube.com/watch?v=zK0LNzU2TQI

Ⓧ X-Men: Dark Phoenix (at 10:23)
www.youtube.com/watch?v=QWbMckU3AOQ

✴️ Captain Marvel (at 11:33)
www.youtube.com/watch?v=WIbe-PmR5vk

🦸🏻‍♂️ Avengers: Endgame (at 11:55)
www.youtube.com/watch?v=ee1172yeqyE

🦖 Godzilla: King of the Monsters (at 15:28)
www.youtube.com/watch?v=wVDtmouV9kM

Also mentioned:

👾New Mutants
www.youtube.com/watch?v=bu9e410C__I

🚀 Star Wars Episode IX: Echoes of the Jedi
www.youtube.com/watch?v=x5IZXxiEO4A

👑 Kingsmen 3
www.youtube.com/watch?v=3zGYPEx8yU0

PLUS:

🍔 BK launches the follow up to #EatLikeAndy, and it tastes like chicken (at 16:52)

🤗 81% of marketers say they'll be competing on this in 2019, according to Gartner (at 18:36)

🖲 Social video results in this, according to Inc. (at 19:49)

Listen with player above, or on iTunes. For US audiences. See Soundcloud's cookie/privacy policies.

Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

🛡 Rick Gets Overprotective

🍗 KFC: Royal FCK-Up (at 1:30)

🍕 Dominos: Pothole Fixer (at 3:45)

🥞 Kellogg's: Eggo/Stranger Things (at 7:12)

🚫 March for Our Lives: Vicious Cycle (at 9:05) 

🍲 KFC: 11 Herbs & Spices (at 11:10)

🤫 Rick Does ASMR for Team Toronto (at 14:00) (Approx. 15:35)

(For US audiences; see SoundCloud cookie/privacy policy)

2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)

Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

 

Students Pull Off a Reverse Prank on McDonald's (at 1:00)

 

 

Dunkin': Foolin' Foodies (at 2:40)

 

 

Diesel: Go for the Fake (at 4:15)

 

 

Range Rover Evoque: Speed Bump (at 7:28)

 

 

WestJet: Uniting Through Traditions (at 10:10)

 

 

Burger King: Whopper Neutrality (at 13:18 )

 

 

 

 

 

 

Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets

 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run