🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more.

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Rick and Rick Rule the World · 🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

IN THIS EPISODE

🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39)
💸 A $700 million settlement rocks the media world (at 02:40)
🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32)
🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45)

Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More

Pepsi rolls out its first new logo in 14 years. Cottonelle Ultra Clean toilet paper gets up close and personal with 'Tales From…Down There.' NASA names the best—and worst—sci-fi movies of all time. Why Bud Light's missteps may have caused March-through-May Madness, plus a whole lot more. From May 9. 

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Rick and Rick Rule the World · 😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More

IN THIS EPISODE

🌏 Where in the world wasn't Rick Wootten? (at 01:02)
🧟‍♂️ Finally catching "The Last of Us" (at 03:07)
🏆 Did 2023's Best Picture really deserve winning Everything, Everywhere? (at 06:04)
👽 Surprises in NASA's Best & Worst Sci-Fi movies of all time (at 08:08)
🥤 Pepsi's new logo: Choice of a new generation? Same-old, same-old? Or both? (at 11:57)
🧨 Why Bud Light's March-to-May Madness went so wrong (at 15:04)
💩 Cottonelle Ultra Clean's "Tales From…Down There" gets the gunk out (at 18:11)

Approx. 20 minutes, 47 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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Rick and Rick Rule the World · 🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett

IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🏈 Pop Quiz: What's Your Super Bowl Ad Recall?

📺 On February 12, advertisers spent millions to showcase their commercials during one of the year's biggest television broadcasts. But how well do you remember their spots? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2023. From February 28.

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Rick and Rick Rule the World · 🏈 Pop Quiz: What's Your Super Bowl Ad Recall?

IN THIS EPISODE:

💰 A :30 second spot during this year's Super Bowl will cost you … how much? (at 02:03)
🏰 One man's Super Bowl commercial is another man's Castle Idaho (at 03:02)
🔺 Jack Harlow, Missy Elliott and Elton John push all the angles for this brand (at 03:59)
🚬 Maya Rudolf clams up over her effort to replace M&Ms with … something chewier (at 05:14)
😮‍💨 Jeep 4xe may destroy animal habitats, but at least it won't pollute them (at 06:28)
🐾 What's the best spot from this year's Super Bowl? Our ruff guesses (at 07:29)
🙏🏻 He Gets Us—but do we get Him? Our hot take (at 10:18)
🎭 Ben Stiller and Steve Martin really love Pepsi Zero Sugar … or do they? (at 12:26)
🤐 TurboTax gets footloose–but what is Melissa McCarthy saying in that Booking.com spot? (at 13:42)
💊 The cast of 'Breaking Bad' wants to give you the munchies—will you bite? (at 14:36)
🤣 Rick W. poses a question that has everything—except a correct answer (at 15:52)

Approx. 17 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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Rick and Rick Rule the World · 📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.