🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.
The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7.
IN THIS EPISODE:
👑 Is Disney Domination at risk this year? (at 1:07)
🎬 Will 'Avengers: Endgame' really be 2019's box office champ? (at 1:15)
⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)
👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)
🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)
📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)
📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)
👨🏻🎨 Will AI replace the advertising creative director? (at 12:47)
🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)
😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)
Approximate 20 min, 16 seconds.
For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.
🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.
IN THIS EPISODE:
🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)
🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)
🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)
🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)
🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)
🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)
🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)
😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)
🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)
🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)
🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)
(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)
2018, Advertising, ar, brand, digital transformation, innovation, marketing, mobile, one year later, predictions, Rick and Rick Rule the World, Rick Mathieson, Rick Wootten, scorecard, social media, video marketing, vr
Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.
💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)
🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)
👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25) Learn more here >>
🏀 iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02) Learn more here >>
🏃♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)
It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.
(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)
In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:
🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38
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