Content Marketing Feed

🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More

📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. From May 2. 

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IN THIS EPISODE:

⁉️ The Ricks' super-sized fifth season gets a blow-out edition of Loaded Questions (at 00:30)
🌎 The Ricks chef's-kiss faithful listeners who have made the show a global sensation (at 01:30)
🍔 Boring Burger? Elmo's Ketamine Cuisine? What's next for Elon Musk? (at 02:13)
🧱 Whit Hiler of Ad Age 'Small Agency of the Year' on landing LegoLand Resorts (at 03:16)
🤖 The Creative Algorithm, Agency Affirmations from ChatGPT—and She-Hulk? (at 4:37)
💥 Riddler-sticks: Move over generative AI, "The Batman" has you beat (at 05:58)
🥤 Tasty refresh, or same-old, same-old? The biggest brand identity move from the past year (at 06:42)
🎙️ Rick M's disastrous discography expands for a fifth straight season (our apologies) (at 08:25)
🏈 Ad Bowl gouging—or bargain? How much for those 30-second Super Bowl spots again? (at 10:18)
🦑 Mr. Beast busts a move—but is his game show really ready for Prime time? (at 12:09)
🍕 Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & Dominos' telekinetic orders(at 14:00)
🤣 Hilarious sound bites and bodacious bloopers from the first five seasons of Rick and Rick (at 18:48)

Approx. 24 minutes, 20 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


😎 Top Trends of 2024 (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? From February 24. 

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IN THIS EPISODE:

👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37)
…And how might social media "search" marketing help ease the pain? (at 02:48)
💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54)
👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33)
💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07)

Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🤖 Content Creation—The Good, The Bad & The Generative AI

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Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model

Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? From February 7.

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IN THIS EPISODE:

🧱 Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43)
🎨 Why "generating" and "creating" aren't necessarily the same thing (at 01:01)
📸 Why Getty & others are already gunning for image generating AI (at 01:13)
🤕 The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45)
👩🏾‍⚖️ Forget content: a sampling of more promising use cases for generative AI (at 3:25)
🎣 The dangers of generative AI, from fetching malware code to phishing at scale (05:43)
🔍 ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59)
🤳🏾 The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18)
📢 Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33)

Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.