📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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Rick and Rick Rule the World · 📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model

Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? From February 7.

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Rick and Rick Rule the World · 🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model

IN THIS EPISODE:

🧱 Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43)
🎨 Why "generating" and "creating" aren't necessarily the same thing (at 01:01)
📸 Why Getty & others are already gunning for image generating AI (at 01:13)
🤕 The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45)
👩🏾‍⚖️ Forget content: a sampling of more promising use cases for generative AI (at 3:25)
🎣 The dangers of generative AI, from fetching malware code to phishing at scale (05:43)
🔍 ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59)
🤳🏾 The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18)
📢 Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33)

Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

✊🏻 HBO Max, McThankYou Meals, Nationwide's Voices & More

Enter: HBO Max, because there just aren't enough subscription video streaming services out there. Plus: McDonald's gets McThankful, and Nationwide is hearing "Voices," as the Ricks are back with some all-new Loaded Questions.

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IN THIS EPISODE

📺 Another week, another new subscription video streaming service (at :30 seconds)

🍔 McDonald's has a message for healthcare workers and first responders (at 1:52)

⏯ Nationwide Insurance lets you give some advice to your future self (at 2:54)

OR

Listen: ✊🏻 HBO Max McThankYou Meals Nationwide's Voices & More

Approximately 5 minutes. For US audiences.

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🔑 3 Keys to Marketing in a Post-Pandemic World, Non-Essential Worker Barbie, Virtual Barbers & More

The Ricks share some of insights on marketing's new normal. Non-essential worker Barbie makes the most of quarantine. Baby reveals come to Zoom. Plus, are virtual barbers head and shoulders above the real thing?

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IN THIS EPISODE

✂️ Weeks into lockdown, Rick W. is digging for his Flowbee (at 1-min, 11-second)

💇🏻‍♂️ Rick M. decides to cut his own hair—so what could go wrong? (at 1:50)

📈 Do out-of-work barbers have a future in consulting? (at: 3:00)

🏠 Sheltering-in-dreamhouse: Meet non-essential worker Barbie (at: 4:10)

🛍 Just how much has the coronavirus pandemic changed marketing? (at 5:38)

🌎 The digital world's population boom (at 6:50)

🍕 BOPIS with a side of pizza: Your business model, revisited (at 9:12)

💈 Will the new barbershop experience come with nitrous oxide? (at 11:00)

🎪 Can VR save trade shows? (at 11:34)

🤑 Is it time to cut your marketing budget? Or double down? (at 16:05)

🤝 Deal making in a post-handshake world (at 16:57)

👶🏻 Baby reveals, by way of Zoom (at 19:30)

Or

Listen: 3 Keys to Marketing in a Post-Pandemic World Non-Essential Worker Barbie Virtual Barbers & More

Approximately 20 minutes, 40 seconds. For US audiences.

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❤️ 5 Brands Millennials Love Most, Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

It's a quick round of Loaded Questions as the Ricks talk Gif Peanut Butter, the 5 most beloved brands to Millennials, and what goes where in the marketing funnel. From March 22.

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IN THIS EPISODE

🥜 Enter: Gif Peanut Butter - but isn't it really a soft "G"? (at :25 seconds)

💘 Which 5 brands have Millennials needing a few minutes alone? (at 1:35)

💗 … And what about Generation Z? (at 3:05)

📖 Ebooks and white papers: Where do they best fit in the marketing funnel (at 3:3)

OR

Listen: ❤️ 5 Brands Millennials Love Most Gif Peanut Butter & EBooks' Spot in the Marketing Funnel

Approx. 5 minutes, 12 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.