๐ 2023 Trend Watch (Concl)โInfluencer Marketing, Experiential, Home Automation & More
03/30/2023
๐ฎ In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22.
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IN THIS EPISODE
๐คฉ Influencer marketing loses altitude while community gains new clout (at 0:40)
๐ฃ The rebirth of Experiential Marketingโno consumer devices required (at 2:26)
๐ ๏ธ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
๐ Memo to brands: easy-to-manage notifications, please (at 8:18)
๐ซฃ Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
๐๏ธ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
๐จ And Pantone's Color of the Year is โฆ easy for you to say (at 11:34)
Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.