Digital Marketing Feed

🎅🏼 E-Commerce Projections For Holiday 2023

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. From November 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE:

🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec)
🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40)
🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43)

Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🧟‍♂️ Gross-Out Halloween Candy From ChatGPT, 2023's Top Costumes & More

🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. From October 29. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE

🍬 ChatGPT and the Chocolate Factory: Not a tasty mix (at :48 seconds)
💥 Ryan Reynolds better look out for Barbie's Pumpkin-Spice what? (at 2:08)
🎃 Just how much are consumers spending this Halloween—and on what? (at 2:23)
👻 Flying Monkeys, priests, M&M's and more: Rick W's costume conundrum (at 3:40)
🏛️ Friends, Goblins, and Countrymen—what's on your mind more than you realize? (at 4:58)
🪦 Why Wednesday Adams can whistle past the pet cemetery this year (at 6:21)

Approx. 7 minutes, 33 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


👍🏼 Warped Affirmations For Ad Agency Creative Directors—From ChatGPT

The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself.

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IN THIS EPISODE

📸 Nothing beats a celebrity endorsement … right? (at 01:18)
⚠️ Don't forget to harness the power of … punctuation? (01:29)
⚾️ The truth about spec work for RFPs (01:42)
🎪 Think: Experiential—no matter what? (02:02)
🤖 Generative AI isn't something to fear … until it is (at 02:17)

Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🧠 FOMO for Fun & Profit: The Secrets Of Psychology-Driven Marketing

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?

Rickandrick_loaded_questions_digital_outdoor
It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now?

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IN THIS EPISODE:

📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)

Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.