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๐Ÿ’ฅ 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

Internet Trends ReportIt's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

๐Ÿ•ท    'Spider-Man: Far from Home' arrives just in time (at :48 sec)

๐Ÿฆ‡    Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

๐Ÿป    Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

๐Ÿ‘๐Ÿป      Who's a better Internet role model: Keanu Reeves or Mark Hamill?  (at 6:20)

๐Ÿคก      Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

๐Ÿ“ฑ      Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

๐Ÿ†      Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

โญ๏ธ     Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

๐Ÿฆ     2019 Cannes Lions' Buzzword Bingo (at 22:40)

๐Ÿฆธ๐Ÿปโ€โ™‚๏ธ    More special edition toys coming to San Diego Comic-Con (at 24:04)

 

Approx. 27 min.

 

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)   


๐Ÿš€ 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More

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Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more.

In this Episode:

๐Ÿš€ "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

๐Ÿ’ฅ ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

๐Ÿธ Booze is the New Wellness Drink?
(at 5:57)

๐Ÿง”๐Ÿฝ Gillette's "First Shave"
(at 8:38)

โ›‘ Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

๐Ÿž One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

๐Ÿคง Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

For US audiences. Review cookie and privacy policies for Soundcloud, iTunes, Spotify and all other streaming platforms.


๐Ÿง”๐Ÿฝ Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & Enter 'The Bancake List'

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Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

๐ŸŽธ๐Ÿ“บ ๐ŸŽง iTunes, RIP (at :52 seconds)

๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ป Apple's $999 monitor stand (at 2:30)

โ–ถ๏ธ Disney v. Netscape (at 3:52)

๐Ÿฆ‡ Batman Does Buehring (at 5:30)

๐Ÿ™ˆ Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

๐Ÿฅž iHob's 'Bancake List' (at 8:25)

๐Ÿ›‹ IKEA's Sitcom Living Rooms (at 9:55)

๐Ÿ’ช๐Ÿผ How to Be a Bolder Brand (at: 11:14)

๐Ÿ•ต๐Ÿฝโ€โ™€๏ธ Top On-Page SEO Factors (at 14:07)

๐ŸงŸโ€โ™‚๏ธ Crazy Upcoming Animated TV Shows (at 15:03)

๐Ÿป Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.


๐Ÿ‰ AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

Rickandrick_ar_dragon_experience_got_and_more
๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


2018 Predictions Scorecardโ€”1 Year Later

๐Ÿ”ฎ The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictionsโ€”one year later.

IN THIS EPISODE:

๐Ÿก Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

๐Ÿ› Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

๐Ÿˆ The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

๐Ÿ”  Google Parent Alphabet: Playing the Name Game? (at 4:12)

๐Ÿ—ฃ 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

๐ŸŽ Apple: Spit-Shined? Or Bruised? (at 7:27)

๐Ÿฐ Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

๐Ÿ˜Ž AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

๐ŸŽฌ Video Marketing: โฉ? Or โธ? (at 16:36)

๐Ÿ• Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

๐Ÿง  A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)


2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

๐Ÿ’ฅ  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

๐Ÿ” Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds locationโ€”generating 1 million downloads in its first 36 hours (at 4:30)

 

๐Ÿ‘Ÿ NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

๐Ÿ€    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

๐Ÿƒโ€โ™€๏ธ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal statsโ€”and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

 

Students Pull Off a Reverse Prank on McDonald's (at 1:00)

 

 

Dunkin': Foolin' Foodies (at 2:40)

 

 

Diesel: Go for the Fake (at 4:15)

 

 

Range Rover Evoque: Speed Bump (at 7:28)

 

 

WestJet: Uniting Through Traditions (at 10:10)

 

 

Burger King: Whopper Neutrality (at 13:18 )

 

 

 

 

 

 


Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's rightโ€”itโ€™s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

๐Ÿ–ผ #3: VR: Musรฉe de lโ€™Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

๐Ÿ‘จโ€๐Ÿš€     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

๐Ÿ˜Ž #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

โšฝ๏ธ     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

๐ŸŠโ€โ™€๏ธ    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

๐Ÿ‘Ÿ    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy)

IN THIS EPISODE:

 

๐Ÿ’ฅ 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52)



 

๐Ÿ•ท 'Venom' Packs a Big Bite Overseas (at 3:17)



 

๐ŸŽจ       Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40)



 

๐Ÿ”       'Whopper Detour' Trolls Mickey D's (at 10:03)



 

๐Ÿ‘       'Palessi': Payless Pop-Up Pulls a Fast One on Shoppers (at 11:29)



 

๐Ÿš™       Jeep Gets in Touch with Your Inner 'Gladiator' (at 14:08)



 

๐ŸŽ…๐Ÿผ       Holiday PSA Review: Red Cross Santa on LSD (at 17:03)



 

๐Ÿ“บ      What Medium Rules Holiday Ad Spend (By a Lot) (at 19:44)

 

๐Ÿ”       Top 5 SEO Trends to Matter Most in 2019 (at 22:21)