Digital Marketing Feed

📺 Netflix's Approach to Experiential Marketing During a Pandemic

👹 "Stranger Things" takes over downtown LA, beer brands race to deliver a different kind of buzz, 80's era movie franchises stage comebacks via Zoom & more.

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IN THIS EPISODE:

🏌🏻‍♂️Planning a golf game amid fires, quarantines & deadlines (at 1 min, 7 sec)

🏋🏼‍♂️Gyms open again—but first-come, first-serve rules may weigh them down (at 2:32)

📺Netflix launches a blockbuster experiential promotion for "Stranger Things"… (at 3:37)

💥… But is the show headed for a meltdown? (at 5:57)

🍔A certain QSR answers aging comments—on a competitor's Facebook page (at 7:15)

🍺+☕️ How beer brands aim to build buzz with alcoholic coffees (at 9:55)

🎬80's era movie franchises Zoom-based reunion sequels for cause marketing (at 11:46)

👻The truth about ghost sightings? You won't believe your ears (or your bowels) (at 12:51)

Approximately 15-minutes, 34-seconds.

For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and any other streaming services you use.


📉 Harvard Business Review Quantifies Why You Shouldn't Cut Spend & 'The Boys' Season 2 Curve Ball

💥In Part 2 of our latest episode, the Ricks are flummoxed by Amazon's frustrating new release schedule for "The Boys" Season 2. Burger King co-opts Twitch's donation system and not everyone's happy. And HBR puts the data to why you really don't want to cut spending right now. From Sept. 1.

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IN THIS EPISODE:

🦹‍♂️ "The Boys" Season 2: Three episodes up front, but then only 1 per week? Say it ain't so, Amazon! (at :20-seconds)

🥊Who'd Win a Fight Between John Wick and Neo from "The Matrix"? (at 2:07)

🍔Whopper Handout: Burger King's latest marketing stunt co-opts Twitch Streamers' donation system (at 5:39)

📊HBR on why you really don't want to cut marketing, R&D and more right now (at 8:39)

Approximately 12-minutes, 42-seconds. For US audiences.
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𐃏 The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More

The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season two trailer, and more. From August 2. 

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IN THIS EPISODE

👍🏻One Rick tries out a new biometrics hack, and it doesn't end well (at :56-seconds)

🦹‍♂️The Boys Season 2 Trailer drops at the ComicCon that wasn't (at 2:23)

🐎The Ford Bronco is Back (Minus the Ford) (at 7:36)

🍎Apple's "Underdogs" are hit and miss on working from home (at 10:58)

🎤Burger King's augments your sesame seed buns (at 13:07)

🐔KFC's 3D Printed Chicken Nuggets * (at 14:38)

👨🏽‍💻CES 2021 pulls a ComicCon@Home (at 15:29)

🍕Is Domino's Noid back on the prowl? (at 16:46)

Approx. 18-min, 15-sec. For US audiences.

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👁👄👁 How 'It Is What It Is' Took Silicon Valley by Storm, Dos Equis' Social Distancing Cooler

Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answers—plus some Loaded Questions of their own.

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IN THIS EPISODE

🇺🇸Fourth of July memories (at 1-min, 4-sec)

👸🏽Something to Quibi about: Celebrities stage their own "Prince Bride" fan film (at 2:32)

📱MIT Tech Review: What grown-ups don't get about teens, tech, and social media (at 4:19)

📺Mental Floss unearths cringeworthy commercials from the '80s and '90s (at 6:45)

😎Dos Equis has a new seis-foot ice cooler for a summer of social distancing (at 9:30)

🤖'b' role: The new sci-fi thriller starting an actual AI robot in the leading role (at 11:09)

🗂What you need to know about Latent Semantic Indexing (LSI) (at 12:36)

👁👄👁"It Is What It Is" wasn't what you thought it was (at 14:00)

Approximately 16-minutes, 13-seconds. For US audiences.


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🥽 How COVID-19 Will Shape VR, Brands You Want to Shelter With Most, R-Rated Justice League & More

"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19, and more. Brought to you by Taskin, the first name in stylish, premium-quality travel gear.

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IN THIS EPISODE

🚀 Disney+ hit "The Mandalorian" tries on some of their favorite 501's (at 1-min, 34-sec)

💥 The SuperFriends it ain't: The gory new, R-rated "Justice League" animated movie is pure <BLEEP> (at 3:38)

🕹 Virtually House Bound: The impact of COVID-19 on the future of virtual reality (at 5:07)

🏘 ADWEEK wants to know: With what "house" of brands would you want to shack up with most? (at 9:39)

🖖🏽 Turns out James T. Kirk may be into little green men, too (at 12:53)

🧗🏻‍North Face joins brands boycotting Facebook–will more join the party? (at 14:09)

☕️ Starbucks' plans for a post-"third place" world (at 14:45)

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Click here: 🥽 How COVID-19 Will Shape VR Brands You Want to Shelter With Most R-Rated Justice League

Approximately 17-minutes, 3-seconds. For US audiences.

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