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2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

Rickandrick_new_mast 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49