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๐Ÿ‰ AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

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๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


๐Ÿฅฝ Oculus Whiffed? Cool New Products, But Will Best Ecosystem Ultimately Win?

Rick_and_rick_discuss_vr_headsets_ecosystems
Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE: 

๐Ÿฅฝ A look at the full suite of Oculus devices (at :04 sec)

โœŒ๐Ÿป How Oculus has enhanced its motion sensing capabilities (at 2:32)

๐Ÿค“ Which one will Rick W. get? The difference between each, and their buyers (3:16)

๐Ÿ‘พ Why Rift may not be the best option for Rick M. (at 6:15)

โ“ Quest v. Rift ... (6:25)

๐Ÿ†š โ€ฆ vs. Valve and its new Index device? (at 7:05)

๐Ÿ‘โ€๐Ÿ—จ Why not 3D movies and TV, too? (at 9:34)

๐ŸŽ‰ Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.


๐ŸŽ™ Silent Print Ads You Can Hear, BK's Unhappy Meals & How to Think Like a Futurist

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

๐Ÿฟ  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

๐Ÿง   Leadership Slogans from Artificial Intelligence (at 2:30)

๐ŸŽงASMR Affirmations for Artists (at 3:48)

๐Ÿ—ฃ  Social Media Toughens Up (at 6:36)

๐ŸฅคCoca-Cola's Silent Print Ads You Can Hear (at 10:09)

๐Ÿ”        Burger King's Unhappy Meals (at 13:14)

๐Ÿ›        The #1 Channel for Customer/Retailer Communications (at 16:14)

๐Ÿ”ฎ5 Top Ways to Think Like a Futurist (at 16:14)

๐Ÿ›’The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes โ€”and now on Spotify, too!

 
 
 

2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

๐Ÿ’ฅ  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

๐Ÿ” Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds locationโ€”generating 1 million downloads in its first 36 hours (at 4:30)

 

๐Ÿ‘Ÿ NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

๐Ÿ€    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

๐Ÿƒโ€โ™€๏ธ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal statsโ€”and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's rightโ€”itโ€™s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

๐Ÿ–ผ #3: VR: Musรฉe de lโ€™Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

๐Ÿ‘จโ€๐Ÿš€     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

๐Ÿ˜Ž #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

โšฝ๏ธ     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

๐ŸŠโ€โ™€๏ธ    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

๐Ÿ‘Ÿ    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run