🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Paid Social vs. Search, Shoppable Streaming

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more.

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Rick and Rick Rule the World Marketing Podcast · 🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming

IN THIS EPISODE:

😬 The GenAI nightmare that wasn’t (at 01:32)
😅 Sighs of relieve over SEO fundamentals (at 03:02)
😎 Shifting from paid search to paid social: big changes, new rules (03:42)
🛍️ Social commerce: Win, lose, or draw? (05:10)
💩 The poop on Phillips Laxative…and Taco Bell (08:00)
🛒 Shoppable streaming’s new converts (09:04)
🕺🏻 Social media: declines here, resurgence there (10:39)
👨🏽‍💻 Domain-Specific Language Models: Ahead of the curve? (13:24)
📺 The year video streaming became profitable (14:43)
🤖 Machine customers in the age of agentic AI (18:10)
🌭 Whither Neuralink Sausages & Franks? (19:50)
🦾 ChatGPT: Building a better candidate? (21:19)
🎲 A rebrand for OpenAI? (22:02)
🐯 Was “Cheetle” really 2024’s Word of the Year? (22:50)
📣 Outdoor advertising for outdoor advertisers (24:24)
🎨 Pantone’s 2025 Color of the Year (25:55)

Approximately 28 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

❌ Top Trends of 2024 (Concl)—Machine Customers & an End for X?

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

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Rick and Rick Rule the World Marketing Podcast · ❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

⁉️ It's time for a quick round of Loaded Questions featuring questions about Snapchat's new AR initiative for Men's Wearhouse, consumer confusion over phrases like "Powered by AI" and more.

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Rick and Rick Rule the World · 🤵🏼‍♂️ Snapchat's AR Mirrors For Prom Season, Consumer Confusion Over AI & More

IN THIS EPISODE

🥽 Forget cosplay lenses: Snapchat AR is going retail—just in time for prom season (at 00:39)
💸 A $700 million settlement rocks the media world (at 02:40)
🤖 WTF does "powered by AI" mean? Confused consumers want to know (at 04:32)
🪄 Canva's alternative word for "AI" that's pure–we'll, you'll just have to hear for yourself (at 05:45)

Approx. 6 minutes, 44 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More

Pepsi rolls out its first new logo in 14 years. Cottonelle Ultra Clean toilet paper gets up close and personal with 'Tales From…Down There.' NASA names the best—and worst—sci-fi movies of all time. Why Bud Light's missteps may have caused March-through-May Madness, plus a whole lot more. From May 9. 

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Rick and Rick Rule the World · 😎 Pepsi's New Logo, Cottonelle Gets Ripples, NASA's Top Sci-Fi Flicks, Bud's Backlash & More

IN THIS EPISODE

🌏 Where in the world wasn't Rick Wootten? (at 01:02)
🧟‍♂️ Finally catching "The Last of Us" (at 03:07)
🏆 Did 2023's Best Picture really deserve winning Everything, Everywhere? (at 06:04)
👽 Surprises in NASA's Best & Worst Sci-Fi movies of all time (at 08:08)
🥤 Pepsi's new logo: Choice of a new generation? Same-old, same-old? Or both? (at 11:57)
🧨 Why Bud Light's March-to-May Madness went so wrong (at 15:04)
💩 Cottonelle Ultra Clean's "Tales From…Down There" gets the gunk out (at 18:11)

Approx. 20 minutes, 47 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

𐃏 The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More

The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season two trailer, and more. From August 2. 

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Rick and Rick Rule the World · 𐃏 The Bronco is Back, ComicCon@Home, BK Augments Your Sesame Seed Buns & More

IN THIS EPISODE

👍🏻One Rick tries out a new biometrics hack, and it doesn't end well (at :56-seconds)

🦹‍♂️The Boys Season 2 Trailer drops at the ComicCon that wasn't (at 2:23)

🐎The Ford Bronco is Back (Minus the Ford) (at 7:36)

🍎Apple's "Underdogs" are hit and miss on working from home (at 10:58)

🎤Burger King's augments your sesame seed buns (at 13:07)

🐔KFC's 3D Printed Chicken Nuggets * (at 14:38)

👨🏽‍💻CES 2021 pulls a ComicCon@Home (at 15:29)

🍕Is Domino's Noid back on the prowl? (at 16:46)

Approx. 18-min, 15-sec. For US audiences.

Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.