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Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE:

🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)

🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)


2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy)

IN THIS EPISODE:

 

💥 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52)



 

🕷 'Venom' Packs a Big Bite Overseas (at 3:17)



 

🎨       Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40)



 

🍔       'Whopper Detour' Trolls Mickey D's (at 10:03)



 

👠      'Palessi': Payless Pop-Up Pulls a Fast One on Shoppers (at 11:29)



 

🚙       Jeep Gets in Touch with Your Inner 'Gladiator' (at 14:08)



 

🎅🏼       Holiday PSA Review: Red Cross Santa on LSD (at 17:03)



 

📺      What Medium Rules Holiday Ad Spend (By a Lot) (at 19:44)

 

🔍       Top 5 SEO Trends to Matter Most in 2019 (at 22:21)

 


Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

Rickandrick_new_mast 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49

 


 

 

 

 


Rick & Rick: Eleven '70s Era Sci-Fi Movies Better Than 'Star Wars' (Podcast)

Episode 143: Rick Mathieson and Rick Wootten discuss Geek.com's list of 11 sci-fi movies from the 1970s that it claims are better than "Star Wars"—and the advice they'd give their 22-year-old selves about their careers in marketing.

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LISTEN NOW:

Or Listen on iTunes

IN THIS EPISODE:

iHOP's Sales Prove Its 'iHOB' Stunt Paid Off—But Sparks New Questions   1:00

Patrick Stewart Says 'Make it So' to a new 'Star Trek' Series—But Will Anyone See It?   2:25

Rick & Rick Discuss Geek.com's List of Eleven '70s Sci-Fi Movies It Says are Better Than 'Star Wars'     3:40

—What's your view? Which of these 11 films, if any, are better than "Star Wars"?

Slaughterhouse-Five (1972)

Invasion of the Body Snatchers (1978)

Westworld (1973)

Sleeper (1973)

A Boy and His Dog (1975)

Galaxy Express 999 (1977)

The Terminal Man (1974)

Logan's Run (1976)

Inframan (1975)

The Man Who Fell to Earth (1976)

Alien (1979)

 

What about these other '70s Sci-Fi classics?

Superman the Movie (1978)

The Omega Man (1971) 

Battlestar Galactica Theatrical Release (1979)

Soylent Green (1973)

Mad Max (1979)

Buck Rogers in the 25th Century Theatrical Release (1979)

Close Encounters of the Third Kind (1977)


Also in this episode:


If I Knew Then What I Know Now: Advice We'd Give our Younger Selves About a Career in Marketing  15:45             

LISTEN NOW:

Rick & Rick: '70s Sci Fi Movies Better Than 'Star Wars'

(Approx 22 min)

 

For US Audiences

Visit RickandRick.com for more on this and other episodes

 


Rick & Rick: The One with Black Panther, Mobile World Congress & More (Podcast)

Rick & Rick Review Marvel's 'Black Panther'

It's here: The official Rick & Rick Review of 'Black Panther' (4:05 ) and some of the nuttier product announcements from Mobile World Congress (:30) - including the Vhoop mobile hula-hoop you didn't know you needed (or not) (3:24).

RICK & RICK: THE ONE WITH BLACK PANTHER, MOBILE WORLD CONGRESS & MORE

(Approx: 22 min)

 OR LISTEN on iTUNES:

Rick&Rick-The One with Black Panther, Mobile World Congress and More 2

 PLUS: Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with KFCs Royal FCK-up, Voice Agencies, Peak Smartphone & More (Podcast)

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It's an all-new episode as Rick Mathieson and Rick Wootten talk:

Netflix's hit series, "Altered Carbon"—and why it's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN


Rick & Rick: The One with AdBowl Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.