Mobile Marketing Feed

๐Ÿš€ 'Space' Jam, Gillette's 'First Shave,' Booze as the New Wellness Drink & More

Timecapsulerickandrick2
Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more.

In this Episode:

๐Ÿš€ "Space" Jam: Pearl Jam's New Space Needle Time Capsule
(at 1 min, 30 sec)

๐Ÿ’ฅ ComicCon: Marvel & WB Pull Out of Hall H
(at 4:27)

๐Ÿธ Booze is the New Wellness Drink?
(at 5:57)

๐Ÿง”๐Ÿฝ Gillette's "First Shave"
(at 8:38)

โ›‘ Shocking Los Angeles: "Mass Shooting Insurance"
(at 10:30)

๐Ÿž One Outdoor Brand's Search-Jacking Jumble
(at 12:33)

๐Ÿคง Inclusion: "Man-size Kleenex"
(at 14:18)

(Approx. 15 min, 40 seconds)

For US audiences. Review cookie and privacy policies for Soundcloud, iTunes, Spotify and all other streaming platforms.


๐Ÿ‰ AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

Rickandrick_ar_dragon_experience_got_and_more
๐Ÿ— KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

๐ŸŽ‰ A shout out to special listener (at :40 sec)

๐Ÿฒ SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

๐Ÿฐ Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

๐Ÿ‘Ÿ Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

๐ŸŽง Top 5 ASMR Affirmations for Creative Directors (at 6:10)

๐Ÿ” Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

๐ŸŽถ KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

๐Ÿ›’ CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

๐Ÿšถโ€โ™€๏ธ๐Ÿšถ The high price of even one bad customer experience (at 15:53)

๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)


Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

๐Ÿ‘‘ Is Disney Domination at risk this year? (at 1:07)

๐ŸŽฌ Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

โšก๏ธ โ€ฆ Or will 'Captain Marvel' blast her way to the top? (at 1:44)

๐Ÿ‘พ Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

๐Ÿค– Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

๐Ÿ“šWill marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

๐Ÿ“ฃ Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ Will AI replace the advertising creative director? (at 12:47)

๐Ÿ›’ Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

๐Ÿ˜Ž Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


2018 Predictions Scorecardโ€”1 Year Later

๐Ÿ”ฎ The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictionsโ€”one year later.

IN THIS EPISODE:

๐Ÿก Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

๐Ÿ› Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

๐Ÿˆ The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

๐Ÿ”  Google Parent Alphabet: Playing the Name Game? (at 4:12)

๐Ÿ—ฃ 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

๐ŸŽ Apple: Spit-Shined? Or Bruised? (at 7:27)

๐Ÿฐ Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

๐Ÿ˜Ž AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

๐ŸŽฌ Video Marketing: โฉ? Or โธ? (at 16:36)

๐Ÿ• Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

๐Ÿง  A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)


2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

๐Ÿ’ฅ  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

๐Ÿ” Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds locationโ€”generating 1 million downloads in its first 36 hours (at 4:30)

 

๐Ÿ‘Ÿ NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

๐Ÿ€    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

๐Ÿƒโ€โ™€๏ธ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal statsโ€”and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)