🤖 Q&A: Matt Binkowski, Author Of 'The Creative Algorithm' (Concl.)

In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before.

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IN THIS EPISODE

🕵🏼‍♀️ Letting AI do the detective work on your competition (at 00:44 )
🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39)
🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26)
🗂️ Letting AI run your life—what you need to do, and why (at 08:30)
🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50)
🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39)
🧑🏻‍💻 UX best practices: No more re-learning what you already know (at 16:08)
🥹 When it comes to AI in product design, empathy is the key (at 18:36)
🗺️ How product designers should navigate the AI revolution (at 19:39)

Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1)

Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products."

In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more.

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IN THIS EPISODE

💬 Catching up with friends in the blink of AI (at 00:xx)
👷🏾‍♂️ Push you, pull me: product marketing vs. development
📱 Binkowski goes Boom Scrolling
🛜 Will AI really be as transformational as the Web?
🤖 ChatGPT: 12 months (and a revolution) later
🛞 Smooth driving: The power of invisible innovation
👩🏽‍💻 Hidden Figures: If you can't dodge, dominate
🌹 Romeo & GPT: A profile in nerdage
🙌🏼 Product dev with AI: bigger, better, faster, more
🦾 Your target user: A human a human's AI?
🛟 Welcome to the age of generative Darwinism

Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


👍🏼 Warped Affirmations For Ad Agency Creative Directors—From ChatGPT

The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself.

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IN THIS EPISODE

📸 Nothing beats a celebrity endorsement … right? (at 01:18)
⚠️ Don't forget to harness the power of … punctuation? (01:29)
⚾️ The truth about spec work for RFPs (01:42)
🎪 Think: Experiential—no matter what? (02:02)
🤖 Generative AI isn't something to fear … until it is (at 02:17)

Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🧠 FOMO for Fun & Profit: The Secrets Of Psychology-Driven Marketing

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?

Rickandrick_loaded_questions_digital_outdoor
It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now?

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IN THIS EPISODE:

📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)

Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.