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🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More

🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. From Jan 30. 

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IN THIS EPISODE:

📆 The Ricks reunite for a new calendar year
🦠 Rick W gets coal in his stocking—until it really matters
🚙 Rick M gets jealous of his wife's Apple CarPlay
🏍️ Yeah, but is Honda the Toyota of motorcycles?
🐠 TroublAlert: "Aquaman 2," we never saw ye
🤯 "Oppenheimer:" As explosively good as it sounds?
🚥 Tesla just won't let you "Leave the World Behind"
🦸🏻‍♂️ DC's "Doom" goes out with one last "Patrol"
🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for
💪🏼 You don't know Jack about "Reacher's" Atlantian origins
👺 New suit may unmask Bansky…whoever he/she/they may be
🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme
🍔 Burger King's new collab may not bode well for brand relevance
🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes
🖱️ 30 years of Bluetooth: Where did it get its name?
🍑Pantone's Color of the Year "resonates with compassion"
🙅🏽‍♀️ Will X/Twitter really "go the way of MySpace" this year?


🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More

🤯 The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. from December 28. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

From December 24. Subscribe now to get episodes the moment they're released! 


🎄Hottest But Hardest To Get Tech Toys For Holiday 2023

🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. From December 24. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE

🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds)
🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec)
🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51)
👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09)
💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35)
🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50)

Approx. 3 minutes, 27 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🧠 FOMO for Fun & Profit: The Secrets Of Psychology-Driven Marketing

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🤖 Content Creation—The Good, The Bad & The Generative AI

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Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.