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Rick & Rick: The One with AdBowl Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


The One with Nacho Fries & Fake News (Podcast)

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In this week's episode, Rick Mathieson and Rick Wootten talk about:

Taco Bell's New Trailer: 'Web of Fries'

KFC's Freaky Pot Pie 'Comfort Zone' Relaxation Videos

Drone Lifeguards Save Lives

Magic Leap's Big Reveal

Plus: Get our take on Facebook's New Algorithm and more.

It's double the Ricks for double the insights and double the fun. Get a fresh serving now: 

(Approx 11 mins)

Or Click Here to Listen to Rick & Rick on iTunes

PLUS: We'd love to hear from you—leave comments here on the blog, or at SoundCloud here.

And Learn more about RICK MATHIESON and RICK WOOTTEN.