Video Marketing Feed

🎙 Silent Print Ads You Can Hear, BK's Unhappy Meals & How to Think Like a Futurist

Rick and rick silent print ads you can hear
Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 
 
 

Our Second Annual Marketing Predictions Episode

Rick and rick 2019 marketing predictions
The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.


2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE:

🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)

🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)


Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018.

In This Episode:

🛡 Rick Gets Overprotective

🍗 KFC: Royal FCK-Up (at 1:30)

🍕 Dominos: Pothole Fixer (at 3:45)

🥞 Kellogg's: Eggo/Stranger Things (at 7:12)

🚫 March for Our Lives: Vicious Cycle (at 9:05) 

🍲 KFC: 11 Herbs & Spices (at 11:10)

🤫 Rick Does ASMR for Team Toronto (at 14:00) (Approx. 15:35)

(For US audiences; see SoundCloud cookie/privacy policy)


Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

 

Students Pull Off a Reverse Prank on McDonald's (at 1:00)

 

 

Dunkin': Foolin' Foodies (at 2:40)

 

 

Diesel: Go for the Fake (at 4:15)

 

 

Range Rover Evoque: Speed Bump (at 7:28)

 

 

WestJet: Uniting Through Traditions (at 10:10)

 

 

Burger King: Whopper Neutrality (at 13:18 )

 

 

 

 

 

 


Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

Rickandrick_new_mast 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49

 


 

 

 

 


All New Rick & Rick: Season 1 Finale (Part 1) (Podcast)

It's time for a super-sized Rick & Rick Rewind as Rick Mathieson and Rick Wootten revisit all the mirth, mayhem and wild moments that made Season One of 'Rick & Rick Rule the World' an international sensation.

Rickandrick_new_mast

(Approx 29 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

What's our most popular episode so far? (at 1:20)

Did our first episode really feature a Robot Priest?  (at 3:21)

What DC superhero movie do we hate least?  (at 7:11)

When your name is Rick, what pop-culture cracks do people make most?  (at 8:18)

What breakfast cereal caused a rift between the Ricks? (at 9:52)

What sci-fi movies led the Ricks to stop agreeing on … anything?  (at 11:04)

Who did we liken to the evil Thanos from 'Avengers: Infinity War'? (at 13:19)

What did Superfan Paul have to remind Rick M. about? (at 16:16)

What's the name of '70s hit that Rick & Rick just can't remember?  (at 18:18)

How much do you think Rick W. loves Pringles' Super Bowl ad?  (a 19:44)

Which fake movie sequels are we hankering to see most?   (at 22:12)

What online retailer did we call 'The New Sears'?  (at 24:00)

What body part does Rick W. like to call 'Boba Fett'?  (at 24:23)

Just how awesome are we, anyway?  (at 26:16)


 

 

 

 


Rick & Rick: Our Review of Marvel's 'Ant-Man & the Wasp' (Podcast)

Rickandrick_movie_review_image1
It's here: Rick Mathieson and Rick Wootten review Marvel's 20th #1 smash hit, "Ant-Man & the Wasp." We're talking shrinking superheroes, skateboarding trucks, a suitcase-size science lab, fun with truth serum and a whole lot more! 

Listen Now:

(For US audiences; note that Soundcloud uses cookies for analytics purposes)

Official Ant-Man Trailer



 


Rick & Rick: The One with AdBowl Trends 2018 (Podcast)

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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

  • Who we think will win the year's biggest games—football and advertising
  • Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
  • What research says about Super Bowl ROI and what the money would buy you in digital media
  • Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
  • Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
  • Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.


The One With Forced Super Bowl Memes, Polarizing Brands & Gen Z Slang

Rick and rick super bowl ad memes
What makes a Super Bowl meme most?

In the latest episode of Rick & Rick Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in their Super Bowl ads this year.

We'll also take a look at the brands Republicans, Democrats and independents love (to hate).

Plus: Burger King pulls off one whopper of an adverprank with its take down of the FCC's repeal of net neutrality rules.

Oh, and don't forget research on why Marvel's movies are so much better than DC movies—and a new translation guide for Gen Z. It all starts here:

Or listen on iTunes: The One with Super Bowl Memes, Polarizing Brands, Gen Z Slang & More

(Approx 12 mins)

 

PLUS: We'd love to hear from you—leave comments here on the blog, or at SoundCloud here.

And learn more about RICK MATHIESON and RICK WOOTTEN.