🤖 Content Creation—The Good, The Bad & The Generative AI

Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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Rick and Rick Rule the World · 🤖 Content Creation—The Good, The Bad & The Generative AI

IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett

If the trajectory of Whit Hiler's advertising career strikes you as unconventional, that's only because it is. Forget the background in art or copy. Hiler took a different route to becoming an executive creative director—and so far, it's working out pretty darn well for him.

In fact, mere minutes into a conversation with him, two things happen. First, you can't help but like the guy. And second, you start to appreciate the virtue of possessing just the right amount of naïveté to pursue ambitions someone who "knows better" might foolishly dismiss out of hand.

In this Rick and Quick interview, this ECD at Lexington, Kentucky-based ad agency Cornett (teamcornett.com) talks about his evolution from car salesman, to agency new business rep, to award-winning creative chief. Along the way, he shares how this 50-person Ad Age "Small Agency of the Year" (2021) scored a little account called Legoland Resorts—and helped A&W fix a 40-year-old "marketing fail." From March 21.

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Rick and Rick Rule the World · 🏆 Landing Legoland—Q&A With Whit Hiler, ECD at Ad Age 'Small Agency Of The Year' Cornett

IN THIS EPISODE

🚗 Driving a Modern Don Draper: The evolution as a 21st Century Mad Man (at 0:58)
👕 From retail logos to Legoland Resorts: How hard lessons beget big wins (at 1:24)
👩🏻‍💼 Behind every great ad agency: The wife-slash-boss leading Cornett (at 2:38)
🥊 Joining and jousting A-List agencies for the win—one interlocking plastic brick at a time (at 6:00)
🍔 Helping A&W fix a 40-year-old marketing fail with a little help from "A Beautiful Mind" (at 8:19)

Approx. 11 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🛣️ 2023 Trend Watch (Pt 1)—TikTok Tour De Force, EV Backlash Ahead?

The Ricks share some of the key themes and top trends they'll be tracking in 2023—including the potential for new successes on hand for TikTok, LinkedIn and others as ad dollars shift from Meta and Google, a possible backlash for the EV sector, and more. From January 29.

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Rick and Rick Rule the World · 🛣️ 2023 Trend Watch (Pt 1)—TikTok Tour De Force, EV Backlash Ahead?

IN THIS EPISODE:

🤐 A very Wootten wardrobe malfunction (at 1 min, 5 sec)
☔️ California's atmospheric rivers recede—leaving some unexpected car issues (at 02:30)
🕶️ Is this the Year of VR (again)? Trying our hand at reverse predicting (at 05:10)
🍿 Will that old Odd-Year Magic work wonders at the box office? (at 06:15)
📢 With digital ad dollars shifting, is TikTok poised for take-off? (at 08:17)
📺 With FAST and leadership changes, will the streaming wars see casualties? (at 10:59)
🔋 Is a backlash brewing with the rise of the Anti-EV crowd? (at 11:43)

Approx. 13 minutes and 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📺 Netflix's Approach to Experiential Marketing During a Pandemic

👹 "Stranger Things" takes over downtown LA, beer brands race to deliver a different kind of buzz, 80's era movie franchises stage comebacks via Zoom & more.

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Rick and Rick Rule the World · 📺 Netflix's Approach to Experiential Marketing in a Pandemic

IN THIS EPISODE:

🏌🏻‍♂️Planning a golf game amid fires, quarantines & deadlines (at 1 min, 7 sec)

🏋🏼‍♂️Gyms open again—but first-come, first-serve rules may weigh them down (at 2:32)

📺Netflix launches a blockbuster experiential promotion for "Stranger Things"… (at 3:37)

💥… But is the show headed for a meltdown? (at 5:57)

🍔A certain QSR answers aging comments—on a competitor's Facebook page (at 7:15)

🍺+☕️ How beer brands aim to build buzz with alcoholic coffees (at 9:55)

🎬80's era movie franchises Zoom-based reunion sequels for cause marketing (at 11:46)

👻The truth about ghost sightings? You won't believe your ears (or your bowels) (at 12:51)

Approximately 15-minutes, 34-seconds.

For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and any other streaming services you use.

💬 Monetizing Video Streaming Events–Symposium.us Founder Joe Baumgartel

The video streaming economy we've all found ourselves operating within has had a few major drawbacks: the inability to easily charge admittance or make large scale events interactive for attendees.

Symposium.us is designed to change that.

In this Rick and Quick episode, we get the inside scoop from Symposium founder and CEO Joe Baumgartel. Spoiler alert: You're going to want to hear this—and so will everyone from online influencers, to consultants, to personal trainers, to ComicCon (and CES).

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Rick and Rick Rule the World · 💬 Monetizing Video Streaming Events–Symposium.us Founder Joe Baumgartel

Approx. 6-min, 45-sec. For US audiences.
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