Web/Tech Feed

🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More

🤯 The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. from December 28. Subscribe now to get episodes the moment they're released! 

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IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

From December 24. Subscribe now to get episodes the moment they're released! 


🤖 Q&A: Matt Binkowski, Author Of 'The Creative Algorithm' (Concl.)

In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before.

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IN THIS EPISODE

🕵🏼‍♀️ Letting AI do the detective work on your competition (at 00:44 )
🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39)
🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26)
🗂️ Letting AI run your life—what you need to do, and why (at 08:30)
🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50)
🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39)
🧑🏻‍💻 UX best practices: No more re-learning what you already know (at 16:08)
🥹 When it comes to AI in product design, empathy is the key (at 18:36)
🗺️ How product designers should navigate the AI revolution (at 19:39)

Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


Q&A: Matt Binkowski, Author of 'The Creative Algorithm' (Pt. 1)

Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products."

In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more.

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IN THIS EPISODE

💬 Catching up with friends in the blink of AI (at 00:xx)
👷🏾‍♂️ Push you, pull me: product marketing vs. development
📱 Binkowski goes Boom Scrolling
🛜 Will AI really be as transformational as the Web?
🤖 ChatGPT: 12 months (and a revolution) later
🛞 Smooth driving: The power of invisible innovation
👩🏽‍💻 Hidden Figures: If you can't dodge, dominate
🌹 Romeo & GPT: A profile in nerdage
🙌🏼 Product dev with AI: bigger, better, faster, more
🦾 Your target user: A human a human's AI?
🛟 Welcome to the age of generative Darwinism

Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🛍️ Surprising Stats on Digital Ad Spend, E-commerce...and the Wienermobile?

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It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now?

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IN THIS EPISODE:

📫 What's growing fastest: digital ad spend or…? (at 00:50)
🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05)
🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11)
📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57)
🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18)

Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.


🤖 Content Creation—The Good, The Bad & The Generative AI

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Is that an AI chatbot taking your order at Wendy's? Is that ChatGPT behind Coca-Cola's new "Real Magic" commercial? And is Britney Spears really back on Instagram, or is that a bot, too? The Ricks look at the good, the bad, and the WTF of Generative AI's impact on content creation.

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IN THIS EPISODE

🕵️‍♂️ "The Night Agent" is on the prowl (at 01:32)
🧟‍♂️ Rick W. revisits "The Walking Dead" (at 02:10)
👂🏻 Why we need subtitles in our movies and TV shows these days (at 04:33)
🍔 Are AI chatbots coming to a Wendy's drive thru near you? (at 07:39)
🧠 Beyond the buzz: What exact is "Generative AI?" (at 10:23)
⚠️ The controversy about copyright and Generative AI training sets (at 12:25)
🥤 Coca-Cola finds inspiration in Generative AI for a new commercial (at 17:28)
👨🏽‍💻 … But what about the impact on creative jobs? (at 18:56)
🦿 …But should we regulate or give Generative AI more running room? (at 20:06)
🎤 Is that Britney Spears or a bot on Instagram? So far, Britney has been mum (at 21:12)

Approx. 22 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.