🚀1Kosmos CMO Michael Cichon on B2B Content Marketing, GenAI, Digital ID & More

The end of websites as we know them. Next-gen email marketing. SEO and SEM in the age of AI—and more. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in B2B marketing operations, the importance of digital identity, and more.

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Rick and Rick Rule the World Marketing Podcast · 😎 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)

👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)

🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)

📈 The critical role of content marketing in high-tech B2B marketing (at 7:48)

🤖 Botsites: The quest for more innovative applications of GenAI in B2B - (at 10:30)

🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)

🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23)

❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45)

📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Paid Social vs. Search, Shoppable Streaming

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more.

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Rick and Rick Rule the World Marketing Podcast · 🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming

IN THIS EPISODE:

😬 The GenAI nightmare that wasn’t (at 01:32)
😅 Sighs of relieve over SEO fundamentals (at 03:02)
😎 Shifting from paid search to paid social: big changes, new rules (03:42)
🛍️ Social commerce: Win, lose, or draw? (05:10)
💩 The poop on Phillips Laxative…and Taco Bell (08:00)
🛒 Shoppable streaming’s new converts (09:04)
🕺🏻 Social media: declines here, resurgence there (10:39)
👨🏽‍💻 Domain-Specific Language Models: Ahead of the curve? (13:24)
📺 The year video streaming became profitable (14:43)
🤖 Machine customers in the age of agentic AI (18:10)
🌭 Whither Neuralink Sausages & Franks? (19:50)
🦾 ChatGPT: Building a better candidate? (21:19)
🎲 A rebrand for OpenAI? (22:02)
🐯 Was “Cheetle” really 2024’s Word of the Year? (22:50)
📣 Outdoor advertising for outdoor advertisers (24:24)
🎨 Pantone’s 2025 Color of the Year (25:55)

Approximately 28 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

😎 Season 5 Finale (Concl.)—How Consumer Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More

It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. From May 27. 

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Rick and Rick Rule the World Marketing Podcast · 😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More

IN THIS EPISODE

🥰 Cuffing Season pickup lines from ChatGPT
📺 Revisiting the Writer's Strike and what it means for Hollywood and GenAI
🔍 Google penalizing websites with content generated with AI
🎁 The Year's Hottest But Hardest to Get Tech Toys
🛍️ Why retailers should consider a fifth "P" of marketing
🫠 Rick W. admits discomfort with repping California, vampire romances & more
🎨 Nestle leverages generative AI with an eye for famous works of art
🙀 Was "The Scream" really made for the dogs? The Internet has thoughts
🤭 More side-splitting sound bites and gut-busting bloopers from our first 5 seasons

Approx. 28 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More

📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. From May 2. 

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Rick and Rick Rule the World Marketing Podcast · 🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More

IN THIS EPISODE:

⁉️ The Ricks' super-sized fifth season gets a blow-out edition of Loaded Questions (at 00:30)
🌎 The Ricks chef's-kiss faithful listeners who have made the show a global sensation (at 01:30)
🍔 Boring Burger? Elmo's Ketamine Cuisine? What's next for Elon Musk? (at 02:13)
🧱 Whit Hiler of Ad Age 'Small Agency of the Year' on landing LegoLand Resorts (at 03:16)
🤖 The Creative Algorithm, Agency Affirmations from ChatGPT—and She-Hulk? (at 4:37)
💥 Riddler-sticks: Move over generative AI, "The Batman" has you beat (at 05:58)
🥤 Tasty refresh, or same-old, same-old? The biggest brand identity move from the past year (at 06:42)
🎙️ Rick M's disastrous discography expands for a fifth straight season (our apologies) (at 08:25)
🏈 Ad Bowl gouging—or bargain? How much for those 30-second Super Bowl spots again? (at 10:18)
🦑 Mr. Beast busts a move—but is his game show really ready for Prime time? (at 12:09)
🍕 Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & Dominos' telekinetic orders(at 14:00)
🤣 Hilarious sound bites and bodacious bloopers from the first five seasons of Rick and Rick (at 18:48)

Approx. 24 minutes, 20 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

❌ Top Trends of 2024 (Concl)—Machine Customers & an End for X?

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. From Mar 17. 

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Rick and Rick Rule the World Marketing Podcast · ❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.