💥 2019 Cannes Lions Grand Prix Winners, Mary Meeker's Internet Trends Report & More

It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more.

IN THIS EPISODE

🕷    'Spider-Man: Far from Home' arrives just in time (at :48 sec)

🦇    Poll about best Caped Crusader leaves out Adam West, fans go batshit (at 1:26)

🍻    Miller Lite turns a beer can into a game controller, and we'll drink to that (at 3:39)

👍🏻      Who's a better Internet role model: Keanu Reeves or Mark Hamill?  (at 6:20)

🤡      Chuckles, Krusty, or Pennywise? Funko's funky Comic-Con line up (at 8:32)

📱      Key insights from Mary Meeker's 2019 Internet Trends Report (at 10:20)

🏆      Grand Prix winners at the 2019 Cannes Lions Advertising Festival (at 19:08)

⭐️     Holy Hollywood icons: Look who's getting a star on the Walk of Fame (at 22:03)

🦁     2019 Cannes Lions' Buzzword Bingo (at 22:40)

🦸🏻‍♂️    More special edition toys coming to San Diego Comic-Con (at 24:04)

 

Approx. 27 min.

 

(For US audiences. Be sure to review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services.)   

🧔🏽 Dollar Shave Club's 'Dad Bods,' IKEA;s Sitcom Living Rooms & Enter 'The Bancake List'

Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more.

In this Episode:

🎸📺 🎧 iTunes, RIP (at :52 seconds)

👨🏽‍💻 Apple's $999 monitor stand (at 2:30)

▶️ Disney v. Netscape (at 3:52)

🦇 Batman Does Buehring (at 5:30)

🙈 Dollar Shave Club Puts 'Dad Bods' on Display (at 6:40)

🥞 iHob's 'Bancake List' (at 8:25)

🛋 IKEA's Sitcom Living Rooms (at 9:55)

💪🏼 How to Be a Bolder Brand (at: 11:14)

🕵🏽‍♀️ Top On-Page SEO Factors (at 14:07)

🧟‍♂️ Crazy Upcoming Animated TV Shows (at 15:03)

🍻 Getting Fined for Bailing on Your Brew Crew (at 16:30)

Approx 18 min. For US audiences. Review cookie and privacy policies for SoundCloud, iTunes, Spotify, all other sites and players.

🥤 'New Coke' Returns, Fortnite Just Does It, Magical Marketing Words & More

The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more.

In this Episode:

😡 "Brightburn" Torches the Superman Mythos (at :52 sec)

🕺🏻 Don't Go Dancing: Your Surprising Chances of Dying Doing Everyday Things (6:01)

🥤 New Coke Returns in Cross-Promo for "Stranger Things" Season 3 (at 8:52)

👟 Nike Skins Come to Fortnite (at 10:08)

🧒🏼 "Runaway Train" Music Video Brings Geolocation to a Good Cause (at 11:10)

🎩 18 Magical Marketing Words That Boost Conversion (at 13:07)

🍔 Burger King "Whopper Detour" Case Study (at 14:22)

👩🏼‍🎤 Snap's Bringing Something New to Your Snaps (at 16:06)

(Approx. 17 min 30 sec)

(For US audiences; review cookie and privacy policies for iTunes, SoundCloud, Spotify and all other streaming services and sites)

🐉 AR Dragons, CX Sells, ASMR Affirmations for Creative Directors, KFC Busts a Move and More

🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more.

IN THIS EPISODE: 

🎉 A shout out to special listener (at :40 sec)

🐲 SK Telecom's augmented reality dragons dive-bomb baseball fans (at 1:03)

🏰 Parents are naming their children after their favorite 'Game of Thrones' characters (at 3:15)

👟 Move over, Laurel & Yanny: How you see these tennis shoes tells you whether you're right- or left-brained (at 4:20)

🎧 Top 5 ASMR Affirmations for Creative Directors (at 6:10)

🍔 Traffic Jam Whopper: Burger King will deliver right to your car door when you're stuck traffic (at 9:30)

🎶 KFC busts a move with a finger-licking playlist with all 46 hip hop tunes that mention the brand (at 11:20)

🛒 CX Appeal: Top 4 things customers value most when it comes to a positive customer experience (at 12:57)

🚶‍♀️🚶 The high price of even one bad customer experience (at 15:53)

👩‍👧‍👦 Age-old Mom-isms that apply to CX (at 17:28)

(Approx. 19 min, 5 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

🥽 Oculus Whiffed? Cool New Products, But Will Best Ecosystem Ultimately Win?

Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE: 

🥽 A look at the full suite of Oculus devices (at :04 sec)

✌🏻 How Oculus has enhanced its motion sensing capabilities (at 2:32)

🤓 Which one will Rick W. get? The difference between each, and their buyers (3:16)

👾 Why Rift may not be the best option for Rick M. (at 6:15)

❓ Quest v. Rift ... (6:25)

🆚 … vs. Valve and its new Index device? (at 7:05)

👁‍🗨 Why not 3D movies and TV, too? (at 9:34)

🎉 Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.

🎙 Silent Print Ads You Can Hear, BK's Unhappy Meals & How to Think Like a Futurist

Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 

 

 

 

Our Second Annual Marketing Predictions Episode

The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.

2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE:

🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)

🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)

Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets

 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run