🥽 Oculus Whiffed? Cool New Products, But Will Best Ecosystem Ultimately Win?

Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars?

IN THIS EPISODE: 

🥽 A look at the full suite of Oculus devices (at :04 sec)

✌🏻 How Oculus has enhanced its motion sensing capabilities (at 2:32)

🤓 Which one will Rick W. get? The difference between each, and their buyers (3:16)

👾 Why Rift may not be the best option for Rick M. (at 6:15)

❓ Quest v. Rift ... (6:25)

🆚 … vs. Valve and its new Index device? (at 7:05)

👁‍🗨 Why not 3D movies and TV, too? (at 9:34)

🎉 Will the best ecosystem ultimately win the VR wars? (at 10:17)

Approx. 12 min, 46 sec. For US audiences. Review cookie policies for SoundCloud, iTunes, and your streaming channels of choice.

🎙 Silent Print Ads You Can Hear, BK's Unhappy Meals & How to Think Like a Futurist

Coca-Cola's silent print ads you can hear. Burger King's New Unhappy Meals. Leadership Advice from Artificial Intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more.

IN THIS EPISODE:

🍿  Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds)

🧠  Leadership Slogans from Artificial Intelligence (at 2:30)

🎧ASMR Affirmations for Artists (at 3:48)

🗣  Social Media Toughens Up (at 6:36)

🥤Coca-Cola's Silent Print Ads You Can Hear (at 10:09)

🍔        Burger King's Unhappy Meals (at 13:14)

🛍        The #1 Channel for Customer/Retailer Communications (at 16:14)

🔮5 Top Ways to Think Like a Futurist (at 16:14)

🛒The #1 Most Powerful Tool for Driving In-Store Traffic

(Approx. 21 min, 35 sec. For US audiences. See cookie and privacy policies for Soundcloud, iTunes, Spotify and all streaming services.)

Also listen on iTunes —and now on Spotify, too!

 

 

 

 

Our Second Annual Marketing Predictions Episode

The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't want to miss! From March 7. 

IN THIS EPISODE:

👑 Is Disney Domination at risk this year? (at 1:07)

🎬 Will 'Avengers: Endgame' really be 2019's box office champ?
(at 1:15)

⚡️ … Or will 'Captain Marvel' blast her way to the top? (at 1:44)

👾 Are you ready to hit the GaaS - as in, "Games-as-a-Service"? (at 2:02)

🤖 Is MarTech cruising on autopilot, or in for a turbulent reality check this year? (at 7:07)

📚Will marketing go old-school in the months ahead? And what would that even mean? (at 8:35)

📣 Will 'Deep Fakes' mean real headaches for business and society this year? (at 10:34)

👨🏻‍🎨 Will AI replace the advertising creative director? (at 12:47)

🛒 Will shortsighted C-suites give up on CX initiatives in a softening economy? (at 15:08)

😎 Is VR ready for the arena? And what happens if it's not? (at 16:53)

Approximate 20 min, 16 seconds.

For US audiences only. Be sure to review cookie and privacy policies for Apple, SoundCloud, or anywhere else you listen and/or download Rick and Rick Rule the World.

2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad and the WTF predictions—one year later.

IN THIS EPISODE:

🍡 Pez Candy: Time for a 'Rick & Rick' Dispenser? (at 1:07)

🏛 Politics: Did More Brands Take Sides, or Channel Switzerland? (at 2:07)

🏈 The San Francisco 49'ers: Touchdown? Or Fumble? (at 3:51)

🔠 Google Parent Alphabet: Playing the Name Game? (at 4:12)

🗣 'The Post-Screen Internet': Are More Brands Prepping? Or Procrastinating? (at 4:36)

🍎 Apple: Spit-Shined? Or Bruised? (at 7:27)

🏰 Disney: The #1 Box Office Winner Every Month of the Year? (at 9:55)

😎 AR & VR: Are Brands Getting Their Goggles On? Or Playing 'Wait-and-See'? (at 13:58)

🎬 Video Marketing: ⏩? Or ⏸? (at 16:36)

🍕 Brand Digital Innovation: Delivering? Or in a Ditch? (at 17:36)

🧠 A.I. in 2018: Milestone? Or Reality Check? (at 18:27)

(Approximately 22 min. For US Audiences Only. See SoundCloud's Cookie and Privacy Policies)

2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)

Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets

 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 

Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy)

IN THIS EPISODE:

 

💥 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52)

 

🕷 'Venom' Packs a Big Bite Overseas (at 3:17)

 

🎨       Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40)

 

🍔       'Whopper Detour' Trolls Mickey D's (at 10:03)

 

👠      'Palessi': Payless Pop-Up Pulls a Fast One on Shoppers (at 11:29)

 

🚙       Jeep Gets in Touch with Your Inner 'Gladiator' (at 14:08)

 

🎅🏼       Holiday PSA Review: Red Cross Santa on LSD (at 17:03)

 

📺      What Medium Rules Holiday Ad Spend (By a Lot) (at 19:44)

 

🔍       Top 5 SEO Trends to Matter Most in 2019 (at 22:21)

 

Rick & Rick's Post-Halloween Special (Ep 202)

The Ricks review October's surprise hit "Halloween," starring Jamie Lee Curtis. Plus: See what happens when AI brainstorms Halloween costumes, how Deep Fakes can become a true nightmare, and a whole lot more. Full episode breakdown below.

(approx. 22-min, 55-sec)

IN THIS EPISODE:

🎃 The Ricks' Go-To Halloween Getups /at :30

👕 Rick Out in a Crowd: The secret to scoring a limited-edition 'RICKHEAD' t-shirt /at 2:15

💩 Inside Poop: The cheeky song that'll have you scrubbing your hands for days /at 3:17

🍿 'Halloween' Treat? The Ricks review this fall's slashiest hit /at 7:00

🌠 Star-Crossed: Just another Jamie Lee sighting /at 11:35

🙀 'American' Horror Story: The movie that had one young Rick running for the exits /12:13

👺   Scream Me Up, Scotty: Why William Shatner's all up in Michael Myers' face /at 13:06

👿     Season of the S'witch: The 'Halloween' franchise that almost was /at 13:42

💥   The Virgin Laurie: Is there a hidden message in the original 'Halloween'? /at 15:11

⁉️    Loaded Questions: AI-generated Halloween costumes, 'Deep Fakes' & more /at 16:28

For US audiences—see Soundcloud's cookie policies

Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49

 

 

 

 

 

All New Rick & Rick: Season 1 Finale (Part 1) (Podcast)

It's time for a super-sized Rick & Rick Rewind as Rick Mathieson and Rick Wootten revisit all the mirth, mayhem and wild moments that made Season One of 'Rick & Rick Rule the World' an international sensation.

(Approx 29 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

What's our most popular episode so far? (at 1:20)

Did our first episode really feature a Robot Priest?  (at 3:21)

What DC superhero movie do we hate least?  (at 7:11)

When your name is Rick, what pop-culture cracks do people make most?  (at 8:18)

What breakfast cereal caused a rift between the Ricks? (at 9:52)

What sci-fi movies led the Ricks to stop agreeing on … anything?  (at 11:04)

Who did we liken to the evil Thanos from 'Avengers: Infinity War'? (at 13:19)

What did Superfan Paul have to remind Rick M. about? (at 16:16)

What's the name of '70s hit that Rick & Rick just can't remember?  (at 18:18)

How much do you think Rick W. loves Pringles' Super Bowl ad?  (a 19:44)

Which fake movie sequels are we hankering to see most?   (at 22:12)

What online retailer did we call 'The New Sears'?  (at 24:00)

What body part does Rick W. like to call 'Boba Fett'?  (at 24:23)

Just how awesome are we, anyway?  (at 26:16)