2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)

Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets

 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 

Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy)

IN THIS EPISODE:

 

💥 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52)

 

🕷 'Venom' Packs a Big Bite Overseas (at 3:17)

 

🎨       Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40)

 

🍔       'Whopper Detour' Trolls Mickey D's (at 10:03)

 

👠      'Palessi': Payless Pop-Up Pulls a Fast One on Shoppers (at 11:29)

 

🚙       Jeep Gets in Touch with Your Inner 'Gladiator' (at 14:08)

 

🎅🏼       Holiday PSA Review: Red Cross Santa on LSD (at 17:03)

 

📺      What Medium Rules Holiday Ad Spend (By a Lot) (at 19:44)

 

🔍       Top 5 SEO Trends to Matter Most in 2019 (at 22:21)

 

Rick & Rick's Post-Halloween Special (Ep 202)

The Ricks review October's surprise hit "Halloween," starring Jamie Lee Curtis. Plus: See what happens when AI brainstorms Halloween costumes, how Deep Fakes can become a true nightmare, and a whole lot more. Full episode breakdown below.

(approx. 22-min, 55-sec)

IN THIS EPISODE:

🎃 The Ricks' Go-To Halloween Getups /at :30

👕 Rick Out in a Crowd: The secret to scoring a limited-edition 'RICKHEAD' t-shirt /at 2:15

💩 Inside Poop: The cheeky song that'll have you scrubbing your hands for days /at 3:17

🍿 'Halloween' Treat? The Ricks review this fall's slashiest hit /at 7:00

🌠 Star-Crossed: Just another Jamie Lee sighting /at 11:35

🙀 'American' Horror Story: The movie that had one young Rick running for the exits /12:13

👺   Scream Me Up, Scotty: Why William Shatner's all up in Michael Myers' face /at 13:06

👿     Season of the S'witch: The 'Halloween' franchise that almost was /at 13:42

💥   The Virgin Laurie: Is there a hidden message in the original 'Halloween'? /at 15:11

⁉️    Loaded Questions: AI-generated Halloween costumes, 'Deep Fakes' & more /at 16:28

For US audiences—see Soundcloud's cookie policies

Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49

 

 

 

 

 

All New Rick & Rick: Season 1 Finale (Part 1) (Podcast)

It's time for a super-sized Rick & Rick Rewind as Rick Mathieson and Rick Wootten revisit all the mirth, mayhem and wild moments that made Season One of 'Rick & Rick Rule the World' an international sensation.

(Approx 29 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

What's our most popular episode so far? (at 1:20)

Did our first episode really feature a Robot Priest?  (at 3:21)

What DC superhero movie do we hate least?  (at 7:11)

When your name is Rick, what pop-culture cracks do people make most?  (at 8:18)

What breakfast cereal caused a rift between the Ricks? (at 9:52)

What sci-fi movies led the Ricks to stop agreeing on … anything?  (at 11:04)

Who did we liken to the evil Thanos from 'Avengers: Infinity War'? (at 13:19)

What did Superfan Paul have to remind Rick M. about? (at 16:16)

What's the name of '70s hit that Rick & Rick just can't remember?  (at 18:18)

How much do you think Rick W. loves Pringles' Super Bowl ad?  (a 19:44)

Which fake movie sequels are we hankering to see most?   (at 22:12)

What online retailer did we call 'The New Sears'?  (at 24:00)

What body part does Rick W. like to call 'Boba Fett'?  (at 24:23)

Just how awesome are we, anyway?  (at 26:16)

 

 

 

 

Rick & Rick: The One with KFCs Royal FCK-up, Voice Agencies, Peak Smartphone & More (Podcast)

It's an all-new episode as Rick Mathieson and Rick Wootten talk:

Netflix's hit series, "Altered Carbon"—and why it's not as far fetched as you may think (:36)

How to live inside HBO's "WestWorld" at SXSW

KFC's Royal FCK-up (5:20)

NASA's new Coca-Cola Insta-Slushie (10:28)

The disconnect between the tech marketers love and what consumers actually want (6:24)

Whether brands really need a "voice agency of record (15:00)

Plus a whole lot more

 Or listen on iTunes:

Rick&Rick-Peak Smartphone Altered Carbon & More

 Meet RICK MATHIESON and RICK WOOTTEN

Rick & Rick: The One with AdBowl Trends 2018 (Podcast)

It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle:

• Who we think will win the year's biggest games—football and advertising
• Whether the estimated $5.2 million cost to run a 30-second commercial is even worth it
• What research says about Super Bowl ROI and what the money would buy you in digital media
• Super Bowl ad trends leading into kick-off—the viral videos, social media plays, teasers and more
• Digital game plans from Pepsi and Mercedes—from virtual reality to branded mobile games
• Our favorite spots and what we make of them

Some of the spots we talk about in this episode:

Amazon: Alexa Loses Her Voice

Doritos Blaze vs. Mt. Dew Ice

Avocados from Mexico

Jack in the Box: Martha Stewart

Toyota: Good Odds

Pringles: Flavor Stacking

 PLUS: Learn more about RICK MATHIESON and RICK WOOTTEN.

The One with Nacho Fries & Fake News (Podcast)

In this week's episode, Rick Mathieson and Rick Wootten talk about:

Taco Bell's New Trailer: 'Web of Fries'

KFC's Freaky Pot Pie 'Comfort Zone' Relaxation Videos

Drone Lifeguards Save Lives

Magic Leap's Big Reveal

Plus: Get our take on Facebook's New Algorithm and more.

It's double the Ricks for double the insights and double the fun. Get a fresh serving now: 

(Approx 11 mins)

Or Click Here to Listen to Rick & Rick on iTunes

PLUS: We'd love to hear from you—leave comments here on the blog, or at SoundCloud here.

And Learn more about RICK MATHIESON and RICK WOOTTEN.